Banner advertising is one of the most popular kinds of advertisements used by several online companies. This form of advertising has covered the whole network of world wide web. This advertising is playing a major role in increasing the traffic in the market. And online companies are getting use to it. At the same time, some are reaping its benefits while others are losing the profits. However, it is always good to use cheap banner advertising in an effective way.It is very important for every new online company to use Banner Advertising they should plan out every possible ways to grab the attentions of customers. The initial step for the company in this method of advertising is to get the attention of the targeted audience. It can be done by making the banner title and topic more interesting which would make the reader to understand what he basically can expect from the advertising.The advertisement should meet the audience’s expectations. They must try to arrange words on the advertisements that could guide the target audience that they are directly talking to them to give a sense of familiarity on the services. The money invested in banner advertising should earn the set expectations. Every company should have a proper strategy to make banner advertising cheap and successful.Companies should have a good network of advertising service providers. These advertising service providers should have a good professional and experience background. Before making any deals with these advertising companies, advertisers should go through the previous client’s success records. By doing this, they would certainly make the right choice in handing over the deals. Another way for using cheap banner advertising in an effective way is to look for affordable advertising service providers.Companies have to make customers believe that their cheap online banner advertising is worthy of their time. The advertisement has to meet the customer’s need. Besides, by buying banner advertising, company would save much time and money while achieving the market targets. These online banner advertising may come cheap, but it could lead the company to riches.